For example, the name “Nike” and Nike’s “swoosh” logo both represent Nike’s brand. A brand can be represented in various ways, including a business name, a catchphrase or a stylized image. Generally speaking, a trademark can be a word, phrase, symbol, design or a combination of these that identifies an individual’s or entity’s brand. Should you trademark your business name and logo? Business owners may have the following questions: How do I best protect my brand? Is a trademark for my name and for my logo the same thing? Which should I trademark first? In this article, we will answer these questions and provide a broad overview of the difference between obtaining a federal trademark registration for a name versus a logo. Sexual Orientation and Gender Identity DiscriminationĪs a business owner, you may be looking to strengthen the protection of your brand – but you may not know the difference between trademark protection for your business name and your logo.Offer Letters and Employment Agreements.Non-Compete and Non-Solicitation Agreements in Employment Law.Limited Liability Company (LLC) Disputes.Digital Millennium Copyright Act (DMCA).Student-Athlete Name, Image & Likeness Rules.Talent Agency and Artist Management Contracts.International Trademark: Madrid Protocol.Intellectual Property Rights Clearance for Film and Television Productions.Copyright Registrations and Terminations.
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